Pick the Top that Matches Your Day

Have you ever noticed that when someone is wearing t-shirt with writing on it, that doesn’t look like your usual “Just Do It” message, that you crank your head a little so that you can actually read the writing? And that sometimes, you’re intrigued enough that you’re prepared to stop walking and turn around to see if there’s a message on the back of the person’s t-shirt, as well as on the front.

That’s because t-shirts with personalized messages are kool. They let you say what you want to say how you want to say it!

I personally like the idea of having a wardrobe of customized tops to match your mood. That way when you reach into your closet, you can contribute by association to the type of day you’re going to have. If pink’s your thing, then go for the pink t-shirt.

If you get a buzz whenever you wear your “I’m Walking on Sunshine” t-shirt, then wear it. And if you like the sassy feeling you get when you wear your pink grapefruit t-shirt that says “Squeeze me, I’m fresh”, let it make your day.

And in terms of a marketing, if the right strategy and message is used that can be extremely powerful. Consumers like to put a face to a name, and if you’re wearing the t-shirt that sells the product, then you become that face. That’s what branding is all about, putting a face and a name to a product.

You want to have an image or message that’s memorable, and one that you’ll let resurface all over town, using different venues. It’s a great marketing tool as well because when you have to capture what your company or product does in a one-liner, this requires some thinking.

A life coach would probably opt for: “Be Brilliant”. A nutritionist, running her own raw food company, might write: “Be Raw” or “Go Green”.

If you’re thinking of offering a present, or promoting a company, get personal today. Walk the talk, and wear the t-shirt.